5 Tips to Significantly Increase Your Donations – Onsite and Online
By: Todd Baylis
It's no easy feat to raise funds and get individuals to readily give money, especially in a tough economy. Meanwhile, the old world of writing a check to a charity has given way to a new world in which individuals, spending an increasing amount of time on the Internet, make an online "digital donation" by clicking and providing their debit or credit card number.
According to recent statistics reported by the Pew Internet & American Life Project, more Americans are getting online than ever before: 80 percent of adults and 95 percent of teens use the Internet. Twenty-five percent of those adults make charitable donations online, and that percentage continues to soar. Beyond harnessing the emotions of existing donors, online giving also attracts new donor demographics, particularly the young and the affluent. According to Pew, 98 percent of American adults with annual incomes greater than $75,000 use the Internet.
Still, there are many instances when giving opportunities "in the moment" exist at a live, in-the-flesh person event. Mobile donation solutions that help churches effectively increase donations while streamlining accounting have to adapt to two worlds -- the physical and the digital.
Today, churches are leveraging their websites to increase donations, and they are also using special mobile giving kiosks -- some that can cost as little as $100 a month -- that enable congregation members and their guests at an onsite event to easily and securely donate monies in less than 30 seconds. According to data gleaned from our customer database, by leveraging inexpensive Internet and mobile technology, some churches are increasing their average donation by more than 160 percent.
Here are five tips to help churches increase donations exponentially.
1. Provide for a pathway from your onsite event to your church's website.
2. Always provide an option to donate.
3. Make sure your solution provides for accurate accounting of charitable giving.
4. Be safe, not sorry.
5. Make your giving platform "friendly."
Don't forget to put your giving button or link on your church's home page so that people can find it easily; if your members or guests have to hunt to find the giving page on your website, the chances of them giving decrease.
And, for kiosks to capture donations at the church and onsite church-sponsored events, provide directional signage to the giving kiosks so that they are easily accessible.
Providing church members and their guests with easy-to-access online and onsite options to give will significantly increase donations to your organization.
Todd Baylis is president of Qgiv, a company he co-founded in 2005. Qgiv is dedicated to providing solutions that make accepting online, mobile and web donations easier. Privately held, Qgiv is headquartered in Lakeland, Florida, www.qgiv.com.