The prevalent perception of many religious intuitions is that they are not accepting of new technologies. This is one of the premier reasons why houses of worship are struggling to connect with Gen Z and younger people. Gen Z understands the language of technology, and for any place to connect with them, it has to be digitally equipped.
Religious institutions have long used traditional signage solutions to keep visitors engaged and informed. However, this is the age of digital, so houses of worship should also adapt to change and embrace new technologies.
Digital signage is now the new medium to interact with the masses, and like every other establishment, religious institutions can also benefit from it in a variety of ways. The benefits of digital signage are not just limited to connecting with younger people…the benefits go way beyond.
Here are some key reasons why religious institutions should invest in digital signage.
The best thing about digital signage is the ability to update content in real-time. This is why digital signage boards serve as an efficient way to communicate with an audience. With the help of digital signage, religious institutions can educate new visitors about their establishment and keep them informed with current events.
Many religious institutions are already using digital signage for displaying updates such as general announcements, service times, important events, and special offers. Informational digital signage boards are commonly installed at receptions, waiting areas, lobbies, and classrooms.
Keep the Community Engaged
Another great thing about digital signage is its interactivity and ability to keep the audience engaged. Digital signage not only appeals to younger generations but also attracts and creates curiosity among older generations.
It provides them a way to interact with a holy place in a way they have never experienced before. Reach out to communities to promote events and volunteer opportunities, as well as increase participation with digital signage.
Digital signage might require a healthy upfront investment, but in the long run, it is extremely cost-effective. Digital signage will help you cut the costs associated with flyers, printing materials, designing, and distribution.
Moreover, digital signage is also eco-friendly advertising. With digital signage, you can also update your content without additional costs.
This article is courtesy of Blink Signs, which provides interior and exterior signage solutions to churches across the United States, www.blinksigns.com. Their team of experts survey the site and provide solutions that will create a hospitable identity for your church.