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August 2005 Letter from the Editor
By: Jill Pinheiro

Letter from the Editor

It's an early Saturday morning in 1984, and my mom and I are waiting for the "Hot Now" light to be turned on at the only Krispy Kreme in Birmingham, Alabama. At the time, just one remote location existed in the Magic City, and we had been assigned to pick up a large batch of hot glazed doughnuts for our church youth group fundraiser.

The famous glazed doughnuts were hard to come by in those days. I distinctly remember selling boxes of doughnuts out of the window of our station wagon at red lights during the trip from Krispy Kreme back to the church just by holding the boxes up in the air for drivers to see. It was truly a hot commodity. At the time, it was a sure-fire fundraising success.

Now, Krispy Kremes are available in several locations in my hometown and in local grocery stores as well. I also remember living in New York City right after college when the Manhattan location opened. What a taste of home!

Choosing products to sell for fundraising is always a challenge. Will the product itself sell enough to meet your goal? Do you have enough people to sell a product successfully? How do you go about choosing a product for a fundraiser?

Sandra Sims, "The Fundraising Coach," tackles these issues in our annual Fundraising and Stewardship focus. In addition to being a well-known fundraising expert, Sandra is also married to a minister, so she knows the particular concerns of churches regarding product fundraising.

Also in this issue: We recently returned from InfoComm 05 in Las Vegas, and we brought back information for you on the latest and greatest audio and video products that have just hit the market. InfoComm, which is produced by the International Communications Industries Association, Inc. (ICIA), is the largest conference and exhibition for the $19-billion professional audiovisual and information communications industry.

I'm always interested in hearing from you. You can reach me at jill@religiousproductnews.com.

God Bless,

Jill Pinheiro

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