Top 10 Most Popular Outdoor Digital Sign Trends for Churches
Every industry has its trends, and churches are no exception. As 2018 has gotten well underway, there are a few trends we're seeing in church signs across the country
If you're trying to keep your church's signage relevant during the upcoming warm months when you'll have plenty of passersby paying attention to what you have to say, keep these tips in mind:
1. Advertising Ongoing Giving and Goodness
A culture of generosity and kindness can't be created within your organization on a single Sunday. Instead of focusing on single-use sentences, opt for phrases that lead into each other from week to week.
This will entice engagement from your audience and create conversation within your church's walls.
2. Tying Stewardship Calendars to Signage
In 2018, church signs will reflect this strategic approach to stewardship, bringing with them the due diligence of church leaders and volunteers as they work to incorporate timing and proper approaches into the funding schedule.
Sign messages will entice congregants to give at specific intervals of the year, ensuring they don't overlap with other pivotal times for the church.
Stewardship signage can easily be tied with biblical quotes and changed regularly to capture constant attention.
Need some ideas about how to create year-round planning schedules for your stewardship program? Everence offers a year-round congregational stewardship manual that you may be able to use for your own church.
3. Allowing Little Things to Grow Bigger
Are you featuring a sermon series? Your church sign can allude to the theme of your series at first, building up to bigger and bolder statements as the weeks move on, until you eventually post a message that's backed by pivotal importance to your foundation.
4. Embracing Outdoor LED Signs
Church signs in 2018 will be backed by impeccable LED technology that allows messages to be changed on a whim or at a moment's notice.
Thanks to energy-saving technology and top-of-the-line graphics, churches will further embrace the incredible opportunities available to them by way of outdoor LED signs.
5. Sharing in Social Media
It's all about creating captions that capture attention and become shareable in the social media space.
6. Inviting Visitors and Member Guests
This year, it's all about catering to your congregants.
Make time for people who may not be able to attend your services during regular hours by offering up a few off-hours meeting times.
Be sure to advertise these meetings on your outdoor sign to achieve maximum exposure and attendance to your off-hours events.
For starters, digital signs are incredibly flexible, meaning you can change the messaging at a moment's notice. This means you can tout your church's upcoming events alongside advertisements that thank your area supporters.
Did a local print shop contribute to your church softball team's uniforms? They deserve some accolades!
Are you appreciative of all the great customer service your local credit union has given you? Thank them on your sign so the whole world can see.
Besides in-kind advertising, there's a monetary benefit that can be obtained by offering advertising space on your church sign.
If you truly want to reap positive ROI from your investment in a sign, consider selling ad space to area vendors.
Even an infrequent advertisement can go a long way in terms of subsidizing your congregants' tithings with income that can help make your church stronger.
8. Embracing New Technology
Not only that, but churches in remote areas may still be using slow dial-up services that inhibit church leaders' abilities to update their signage even further.
In 2018, churches will be looking for a way to transform their outdated signage, bringing it up to date with large, full-color displays, which deliver small pixel pitches and breathtaking, attention-getting graphics.
9. Getting into the Cloud
Cloud-based content and data storage allows an easy transition from one message to the next, enabling church leaders greater flexibility as they plan their communication strategies.
10. Integrating Social Media into Church Signs
If you're looking for ways to integrate social media into your church's signage, consider:
* Create a hashtag for a sermon series, fundraising event, or other specific situation going on in your church, and promote your social hashtag on your sign.
* Share awesome tweets and comments that arise as a result of your hashtag.
Church signs are no longer static; they're dynamic pieces of congregational engagement. When used correctly, you can boost your church's brand and bring new faces to your services.
This information is courtesy of Stewart Signs, a national sign company with a strong presence in local communities as well as around the globe. Since 1968, they have provided signs for thousands of satisfied customers, including churches, schools, businesses, military installations, civic organizations, and municipalities across the country and around the world, www.stewartsigns.com.